Motivation campaign on daily eco-driving for bus and tram drivers in Salzburg and Leipzig
„Why should I eco-drive?“ since it brings no added-value, is the most common prejudice of professional drivers in daily traffic situations. To address this and other prejudices, striking in-house campaigns were initiated. A series of posters was designed confronting the drivers with prejudices, which had been collected through the feedback questionnaires after the eco-driving training sessions with trolleybus, tram and hybrid bus drivers in Salzburg and Leipzig. The posters will be adapted by the ACTUATE partners from Brno (DPMB), T.E.P. Parma and Eberswalde (BBG) and can be used free of charge by external companies, too. The designed posters show meaningful arguments to motivate driving in an energy-saving manner. Read more
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