1. Interest in working with influencers has been growing steadily over the past 5 years and it seems like it will be around for quite a while. In particular, brands are moving their attention towards micro influencers who have a higher authority within their smaller groups.
2. Increased interest in influencers also means more focus on social media marketing efforts which has led to the rise of targeted-tools such as Planoly.
3. Local SEO is regaining interest ahead of the post-lockdown era with more businesses looking to rethink their strategies, and search and SEO changing fundamentally.
4. A new trend is approaching and it's now the best time to get informed on it so you can be one of the first to adopt it: online viewing rooms. Whether we're talking about museums showcasing their art or stores allowing you to check out clothes and furniture, this new method of displaying items is changing the way people shop and make a buying decision.
5. The idea of "digital transformation" is seeing increased growth as more brick-and-mortar businesses are switching to the online world. All kinds of companies (regardless of industry and size) are looking to rethink their strategies and make use of digital tools and methods to keep up with the fast pace at which everything is moving forward right now.
The VUCA [volatility, uncertainty, complexity and ambiguity] leadership theory also reflects this need as it was first introduced at the end of the Cold War when times were just as uncertain and complex in nature.
6. All trending startups are indicative of the new primary needs companies have: keeping teams connected [aircall], educating and training employees [Lessonly], and repositioning their brand or switching up messaging [StoryBrand].
7. The appearance of 'Spotify podcasts with video' is interesting as it seems to show that people enjoy "watching" podcasts as much as listening to them (I know I do). I guess the popularity of Joe Rogan's podcast on YouTube, which was filmed, along with his recent exclusivity deal with Spotify, has led to the trending of this phrase in search engines. Maybe we should all be filming our podcasts?
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