I've seen it more times than I can count. More often than not, my first marketing consult with a prospect goes something like this.
Ashley: "Hey there, I"m so excited to learn more about your business! Can you give me a little bit more info about your business, and who you want to reach?"
Prospect: "Actually, yes. I own a service-based business, and I want to get higher caliber clients."
Ashley: "Awesome. Who are you currently serving?"
Prospect: "Well, I work with a lot of moms, but I'm not attracting the clients I want to work with. I want to work with successful professionals.
Ashley: "Got it. So who do you want to reach, and what are you doing now to get in front of them?"
Prospect: "Posting on Instagram."
Ashley: "Okay. But is your ideal client, if you're targetting successful professionals, spending time on Instagram? Or is that where the mom's your currently serving are?"
Prospect: "Oh. I don't know."
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