Last week, I became aware of an app from a taxi company operating in Graz. I was shocked when I saw it in the Google Play Store. Apart from the design (I'll come back to that soon), I immediately noticed that the company has simply taken screenshots of the App as App Store Screens. Do not get me wrong, as an independent developer, who just wants to bring his app into the App Store, it is legitimate not to spend a lot of time and money on the design of the App Store Screens. But in this case, it is a big taxi company. And in 2019, this company decided to launch an app for its customers. The app itself, however, looks like it's one of the first apps from 2007.
In such situations, I keep asking myself how it is possible that in 2019 there are still be companies that have not understood the appreciation, function, and effectiveness of design. I appreciate the fact that they decided to launch an app to make it more convenient to book a taxi. But when you start the app up the UX is just horrible. It's just inexplicable to me how you can develop the awareness that you are launching an app and at the same time taking absolutely no consideration for UI and UX design.
In some ways, it is also our job as designers to raise awareness that design, if used and executed properly, can deliver significant business benefits. If you see an app or a design that has clearly gone wrong, just write feedback. Not only does it train your feedback qualities, it also creates awareness. Whether the recipient of the feedback now accepts this is another matter. But you at least try it. Analyzing design and showing mistakes is a skill that you can train.
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